If you're running a small business, you've likely heard the term "keywords" floating around in the marketing realm. But what exactly are keywords, and why should you care about them?
What Are Keywords?
Simply put, keywords are the words or phrases people type into search engines like Google when they’re looking for something. Let’s say someone wants to buy cupcakes for a birthday party. They might search for “best cupcake shop near me” or “custom birthday cupcakes.” These search phrases are examples of keywords. For small business owners, keywords help you connect with potential customers who are searching for products or services just like yours.
HOT TIP: the better you understand what keywords your potential customers are using, the easier it is to get noticed online.
Why Are Keywords Important?
Improved Visibility: When you include the right keywords in your website content, search engines are more likely to show your business to people searching for those terms. This means more eyes on your business. (Read: How to use Keywords on Your Websites for Optimal SEO)
Connecting with Your Target Audience: Keywords help you understand what your potential customers are looking for. By optimizing your website, blog posts and product descriptions with relevant keywords, you’re speaking their language. This increases the chance they’ll find your site and stick around.
Staying Competitive: Keywords are your way of staying ahead of competitors. By choosing the right keywords (especially long-tail keywords that are more specific, like “vegan cupcake bakery in Austin”), you can target customers more precisely.
Cost-Effective Marketing: If you’re using paid ads, selecting the right keywords is crucial to getting the most bang for your buck. With careful keyword selection, your ads will reach people who are actually interested in what you offer, saving you money on clicks that lead nowhere.
Keywords are a small business’s secret weapon in the digital space. They help you get found, connect with the right audience, and stay competitive without breaking the bank. So, if you haven’t yet, start paying attention to keywords—they’re key (pun intended!) to taking your business marketing to the next level!
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