Are you missing out on leads, traffic, and business? If you don’t have a Google Business Account, the answer is most likely yes. Google Business integrates seamlessly with so many of the natural actions that people on the search for your services take. Whether folks are looking for something close to them on maps, searching for reviews on a particular type of service, or simply checking business hours, having a Google Business account and keeping it active is key to capturing new customers and boosting traffic to your site. To put it simply, you need a Google Business Account to increase traffic, boost the likelihood of discovery through user search, and help Google know that your business is open, relevant, and valuable to its customers.
What is Google Business?
Google Business is a free business directory service that incorporates normal Google Search and Google Maps, helping people learn about and locate your business. Formerly known as Google My Business, it’s easy to set up, maintain, and modify for your business needs. You can add a physical location address if applicable, business hours, website, contact information, photos, and more. Customers can also leave reviews and you can respond to them. Collecting quality Google reviews is a great way to build authority and gain social proof of your high-quality products and services.
How to Create Your Google Business Page:
1. Sign in to Google Business: Go to [Google Business] and click on MANAGE NOW.
2. Enter Your Business Name: Type in the name of your business and select the correct one from the list.
3. Choose Your Business Category: Select the category that best represents your business. This helps customers find you when searching online.
4. Add Your Location: If you have a physical location, click Yes to add it. If not, click No to list your service areas.
5. Enter Your Address (if applicable): Provide the address of your business location, if applicable.
6. Enter Contact Information: Add your business phone number and website URL. Make sure this information is correct!
7. Complete the Verification Process: Google will send you a verification code (usually by postcard, but other options may be available depending on your business).
8. Add Your Business Hours: Specify when your business is open for customers. This is important for visibility and scheduling. You can also make "Available by Appointment Only"
9. Upload Photos: Add high-quality images of your business, logo, or products/services. Images help attract potential customers!
10. Publish Your Profile: Once everything is filled out, click Finish to publish your Google My Business profile.
How to Optimize a Google Business Account
Once you’re set up with your new account, optimize it by keeping up with the information on it. Make sure that current hours and contact information are updated. Continue uploading current, high-quality images of your products, location, and other applicable content. When you receive reviews, comment back whether they’re good or bad. Bad reviews aren’t the end of the world but ignoring them or responding unprofessionally could be!
A great Google Business profile is part of a well-rounded SEO strategy that shouldn’t be neglected. It’s another layer of opportunity to be discovered, and as a free service, why wouldn’t you take advantage of its benefits!? If you need new high-quality images for use on your new Google Business profile and in the rest of your marketing content, our Branding Photography packages are the perfect match for you. Not sure if you’re ready for that? Our blog When to Refresh Your Branding Photography might help.
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