The Chicken or The Egg: Branding and Website Edition

One of the reasons we’re so passionate about branding is that it informs EVERYTHING you do when marketing your business. Branding is so much more than a color palette or a font choice. It conveys who you are, who you want to reach, your working style, and even your values. So while there is sometimes a chicken or egg argument about which comes first in marketing, we believe that having your branding done is ESSENTIAL before building your website. Here are three reasons why:

Branding Provides Identity

As mentioned above, branding conveys who you (your business) are at a fundamental level. Understanding your business at a granular level is key to understanding how to connect to and communicate with your desired audience and client or customer base. Good branding can even help you determine what services or products you'd like to offer as it requires you to have a great understanding of who your ideal customer is and what they need or desire.

Branding Informs Website Design

Having an existing visual identity informs quality website design. Website design is a big investment and it’s often wasted when paying someone to create a generic platform that doesn’t visually connect to who you are or what you do. Even if you have a great site layout and good information on your site, without branding, a lot can get lost in translation. Humans are visual and emotional creatures. Great branding combines both conscious and subconscious cues that can help signal to a viewer that you’re the brand they want to do business with!

Branding Informs Website Copy

Good copywriters need to understand the essence and personality of a brand to get the best results when capturing voice and tone. When guided by the components of branding, this process becomes easier and more effective. Your brand voice is an extension of your branding, not separate from it. Make the most out of the way you communicate to your audience on your website by starting with branding first.

If you’ve already got a website but no brand don’t worry, we can help! The sooner you get your brand, the easier your marketing and brand recognition will become. If you have questions about branding or are ready to bring your branding concept to life, reach out to us at Mango Marketing Co. today!