3 Reasons Your Website Needs a Privacy Policy

Privacy policies are an often overlooked aspect of websites but hear us when we say that they shouldn’t be! In a world where data is so valuable, and can do so much damage in the wrong hands, it’s important as business owners to be good stewards of it. This includes giving those who visit your website the opportunity to know what information you’re collecting and how it’s being used. If you’re not sure why you need a privacy policy please know you’re not alone. That’s why we’re here today, to talk about it!

A Privacy Policy Builds Trust

Whether or not a user does the due diligence to explore your privacy policy is out of your hands, but having one is certainly something you should prioritize. Seeing a privacy policy on your site lets customers know that you value transparency and treat their information with care. It also signals that you are up to snuff on rules and regulations that keep you and them safe. 

A Privacy Policy is an Ethical Business Practice

Part of running an ethical business is compliance with the rules and regulations set to keep both you and your consumer safe. While investing in legal documents like a privacy policy can feel like an added expense, it’s important to prioritize this the same way you do your other non-negotiable business expenses. The upfront cost is much, much lower than the cost of the potential repercussions of going without a privacy policy on your site. 

A Privacy Policy Supports Ranking Capabilities

Although there is not a direct correlation between a privacy policy and improved SEO, it is important to remember that Google prioritizes principles known as EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness) when ranking sites. Having a privacy policy supports compliance with these principles which can in turn support the practices that lead to better ranking. 

If you collect any data at all, you are required by law to have a privacy policy on your website. Contact form? You need a privacy policy. Accept payments? You need a privacy policy. Have Google Analytics or other data insights connected to your website? You need a privacy policy. Collecting emails on your site? You need a privacy policy. Got it? Good! Now that you’re on the up and up, we recommend Legalmiga if you need help with your privacy policy. We’ve loved all the opportunities we’ve had to work with her. Check out our discount code to save on templates with Legal Miga!